Our Story
About Citizens Choice LLC
Offering Reliable Car Assistance Since 2009
ROADSIDE ASSISTANCE Citizens Choice LLC is your trusted partner in emergency car assistance across Las Cruces, Mesilla, La Mesa, Vado, and beyond. Since our foundation in 2009 in Ohio, we began as a subcontractor for an Ohio-based motor club, and after six years, we transitioned into an independent service company.
Ever since, we've been committed to providing top-tier roadside assistance services in Doña Ana and Luna counties, ensuring you're never left stranded.
Our Founder's Story
Our lead technician, J. Griffin, began his journey at the age of 14, apprenticing under the guidance of his father in his auto repair and towing business. He has an Automotive Technology Certificate and an A6 certification in Electrical/Electronic Systems from the Institute for Automotive Service Excellence (ASE), along with an associate degree in business.
This early exposure, combined with formal education, has equipped our founder with unparalleled knowledge in automotive starting, charging, electrical systems, and customer service.
Our Mission
We're driven by a mission to offer reliable, high-quality emergency auto repairs and maintenance. Our goal is your safety and satisfaction, whether it's getting you back on the road after a flat tire, jumpstarting a stalled engine, delivering fuel, or providing expert lockout assistance.
Our commitment to excellence is a guarantee that, no matter the emergency, you can count on us to be there for you, helping you reach your appointments, school, work, or family safely.
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